WLE serves the women business leader's market and the corporations that do business with them. We provide the knowledge and the tools to connect, educate and encourage women leaders to expand their circle of influence so that ultimately all businesses owned or led by women will be stronger and more profitable.
The women business owner market comprises nearly half of all U.S. small businesses, and is growing twice as fast as all small businesses. To capture this market requires a unique, non-traditional marketing approach—an approach only WLE has the expertise to provide.
Andrea March is a serial entrepreneur who cofounded the Women’s Leadership Exchange (WLE) in 2002. In 2016 she held the first WLE Thought Leadership Summit, with founding partners UPS, McKinsey & Co, and the Metro Atlanta Chamber of Commerce (MAC). Previously she launched Andrea March Accessories and ran this multi-million-dollar business for 20 years. In 1997, Andrea cofounded Investment Expo, one of the leading providers of financial information in the U.S., attracting up to 14,000 attendees annually.
Among her many awards, Andrea was the recipient of the Enterprising Women Advocacy Award and the New York Enterprise Reporter Advocacy Award. She received her Bachelor of Science degree from NYU. She is a trusted authority on Leadership and Entrepreneurship and has appeared on TV as an expert on women owned businesses and in major newspapers and magazines including; The New York Times, Wall Street Journal, Forbes, and BusinessWeek. Listen to Andrea on the topic of leadership >
To capitalize on 18 years of a successful winning formula, Andrea was in the early stages of developing a digital enabler for the WLE network when she connected with Vlad. In response to a recent WLE survey and based upon extensive data and market research, Andrea wanted to connect business women globally to learn from each other and have a steady stream of new leads.
Vlad at the time was leading Bistorque, an Australian startup connecting consultants to members of associations. He focused on women business leaders, a segment that communicated differently than men. He was looking for an alliance partner with a trusted
reputation, who could best reach women business owners. Even though they came from different backgrounds, with different skills, they found common ground in their past association with American Express and with their vision to change the world for the better. Separately, they each had a business but realized that through collaboration they could achieve more. Vlad was impressed with Andrea's achievement in the women's arena and Andrea admired Vlad's passion and technical acumen to deliver an innovative technology platform. They make a formidable team….to create a new paradigm for how women do business.
The 24/7 ExchangeWay will replicate and sustain the emotional connection created at WLE conferences We recognize the unique needs of women entrepreneurs and the roles that mentorship, education, introductions and networking can play in their business growth. Our shift in focus to women's digital lives is an opportunity to better address the growing business and career needs of WLE's conference attendees and members of our Supporting Organizations. Educate, Empower. Inspire, Share
- this is the NEW WOMEN'S NETWORK!
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